Kitchen Le Frenais Morgan previously trading as KLM Property approached D2 to help develop their brand story and design their new identity, website, digital marketing and print collateral; which reflected their heritage and specialism for retail property.
KLM Retail is a clean, modern logo with unique features but classic letter forms from which D2 were able to create a premium design for the website and property marketing materials. New architectural photography and team headshots captured by D2’s in-house photographer is used throughout the website to showcase KLM Retail’s variety of retail property services and ensure a welcoming and accessible ‘shop front’ supported by D2’s industry-leading property CMS.
Working in collaboration with the client and their communications agency Porterfield PR, we unearthed the core belief within the business for providing ‘passion and pedigree’ in equal measure. This was followed by a comprehensive competitive analysis and research of their retailer clients. Our approach resulted in a new look and feel that ensured the rebrand and launch were widely received as a positive and progressive initiative; acknowledged by the property press and their clients alike.