Amicus is a fast-growing specialist financial services group, delivering outstanding property finance, commercial finance and asset finance solutions through deeper relationships and a resolute belief in the power of collaboration.
Amicus asked D2 to create a suite of websites to reflect their new branding. Following the new Amicus brand guidelines, D2 created one main ‘Amicus Group’ website with information about Amicus, news and media and links to the 3 separate finance websites: Amicus property Finance, Amicus Commercial and Norton Folgate Asset Finance. Each site describes the nature of that part of the business, an infographic of how it works as well as news & media, contact information and client testimonials.
This approach means the Amicus brand shows clearly across all sites, but each also works as an individual site. The enhanced user experience, along with the use of bold colours and effective imagery, illustrates the importance of client relationships and collaboration.