How The Creative Process Works

Posted 19th September 2011

Every print and web design starts with the creative process, a client needs to promote a new product or service to their customer bases. 

Lets take a look at the ingredients to the creative process: 

Time 

Time is limited in the commercial world but if it used and managed right then the limited time can give the drive to get the best results for the client. 

Information 

Information drives great design extensive research is needed to gain the best results in understanding what the the Client and the design needs. 

Analysis 

After the information is collected and organised, it is filleted down to a core set of data. Creative thinking and analysis begins by writing down any initial thoughts and ideas. 

Concept Development

This is were the time, research and analysing of the information becomes visual and all the core designs are visuals.

Execution

Execution is the final process on getting the product live. When a concept is agreed upon, the final production begins. refining and making it ready for the clients specification.  

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Posted by: Michelle Lawrence

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