To promote Channel 4's series Seven Dwarves an observational documentary "following the lives of seven dwarf actors as they live together and perform in a production of Snow White" (yes this is all true). Channel 4 Have created a huge billboard campaign by creating 20 mini site. Twenty of the miniature billboards, each a perfect scale model of a 48-sheet poster site, complete with working lights and a stand-alone frame, have been placed in various locations around London including Cromwell Road and Picadilly circus.
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